ING,an international insurance and financial services company,is the primary sponsor of the annual New York City Marathon,which is attended by over one million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public?

Question

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The New York City Marathon is a widely attended event, with over one million fans and 300 million viewers worldwide. As a result, ING is most likely sponsoring the event to appeal to a general public.

ING,an International Insurance and Financial Services Company,is the Primary Sponsor