Most portfolio analysis methods evaluate SBUs on two dimensions,namely and .
A)market penetration;market development
B)market share;strength of the SBU's position
C)market or industry attractiveness;strength of the SBU's position
D)market growth rates;profits
E)market diversification;relative market share

Question

Quizplus · Accepted Answer

Most portfolio analysis methods, such as the BCG matrix and the GE-McKinsey matrix, evaluate strategic business units (SBUs) on two dimensions: market or industry attractiveness and the strength of the SBU's position. By assessing an SBU's market or industry attractiveness, such as market growth rates, market size, and competition, the analysis can determine the potential for growth and profitability in that market. Additionally, by evaluating the strength of the SBU's position, including market share, resources, and capabilities, the analysis can determine the SBU's ability to compete in that market. The combination of these two dimensions helps companies prioritize their investments and allocate resources effectively.

Most Portfolio Analysis Methods Evaluate SBUs on Two Dimensions,namely and