Effective positioning begins with the company's marketing offer in order to give consumers more perceived value.
A)aligning
B)pricing
C)differentiating
D)placing
E)promoting

Question

Quizplus · Accepted Answer

Positioning is all about differentiating the company's offering from competitors in a way that is attractive to the target market. Therefore, the best choice here is C - differentiating. By differentiating, the company can create a unique position in the minds of its customers, which in turn can lead to a greater perceived value of its products or services. The other options listed (aligning, pricing, placing, promoting) can also be important in the overall marketing mix, but they cannot by themselves create effective positioning.

Effective Positioning Begins with the Company's Marketing Offer in Order