Saturn is "a different kind of company,different kind of a car";the Hummer is "like nothing else." Statements such as these reflect a firm's .
A)niche
B)product portfolio
C)marketing mix
D)target markets
E)positioning

Question

Quizplus · Accepted Answer

These statements reflect a firm's positioning, which is how the brand is perceived in the minds of the consumers in relation to other brands. It refers to the unique selling proposition that distinguishes a brand from its competitors. Saturn and Hummer have positioned themselves as unique and different from other car companies and their products.

Saturn Is "A Different Kind of Company,different Kind of a Car";the