An increasingly large number of firms are changing their organizational focus from _ to .
A)global management;regional management
B)brand management;customer management
C)product management;geographic management
D)product management;functional management
E)geographic management;functional management

Question

Quizplus · Accepted Answer

Many firms are shifting from brand management to customer management to better address customer needs and preferences, focusing on customer relationships and experiences rather than just the brand itself.

An Increasingly Large Number of Firms Are Changing Their Organizational