Starbucks has introduced a debit card that lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of _.
A)market development
B)product adaptation
C)product development
D)diversification
E)market penetration

Question

Quizplus · Accepted Answer

Market penetration involves increasing sales of existing products to the current market, which is what Starbucks is doing by encouraging customers to prepay for their usual purchases.

Starbucks Has Introduced a Debit Card That Lets Customers Prepay