In the Boston Consulting Group approach,provides a measure of market attractiveness.
A)market growth rate
B)market penetration
C)relative market share
D)market development
E)market segmentation

Question

Quizplus · Accepted Answer

The Boston Consulting Group approach uses the market growth rate as a measure of market attractiveness. This is because a high growth rate indicates potential for profitability and market expansion, while a low growth rate may not be worth investing in or may require a different strategy.

In the Boston Consulting Group Approach,provides a Measure of Market