Which of the following is NOT a step in the marketing control process?
A)taking corrective action
B)setting goals
C)defining the mission
D)evaluating the causes of gaps between expected and actual performance
E)measuring performance

Question

Quizplus · Accepted Answer

Defining the mission is not a step in the marketing control process. The marketing control process involves setting goals, measuring performance, evaluating the causes of gaps between expected and actual performance, and then taking corrective action. However, defining the mission is typically done at the beginning of the planning process.

Which of the Following Is NOT a Step in the Marketing