Which of the following is the process of dividing a market into distinct groups of buyers with different needs,characteristics,or behaviors?
A)market segmentation
B)differentiation
C)marketing strategy
D)market targeting
E)positioning

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of buyers with different needs, characteristics or behaviors. This helps in creating a targeted marketing strategy, as it allows businesses to tailor their offerings and messages to specific groups within their target market. Differentiation, marketing strategy, market targeting, and positioning are related concepts, but they are not the same as market segmentation.

Which of the Following Is the Process of Dividing a Market