Ensuring that the company achieves the sales,profits,and other goals set out in its annual marketing plan is the purpose of .
A)ROMI
B)a marketing audit
C)strategic control
D)operating control
E)marketing control

Question

Quizplus · Accepted Answer

Operating control involves monitoring ongoing performance against the annual plan and taking corrective action to ensure that the company achieves its sales, profits, and other goals.

Ensuring That the Company Achieves the Sales,profits,and Other Goals Set