All of the following statements identify benefits from the existence of competitors EXCEPT?
A)Competitors may share the costs of market and product development.
B)Competitors may help increase total demand.
C)Competitors help legitimize new technologies.
D)Competitors serve less- attractive segments or lead to more product differentiation.
E)Competitors fracture the target market.

Question

Quizplus · Accepted Answer

Competitors fracturing the target market is not a benefit; it implies dividing the market into smaller segments, which can lead to reduced market share and increased competition for each segment.

All of the Following Statements Identify Benefits from the Existence