Although it might seem that the market leader has the most going for it,challengers often have what some strategists call a .The challenger observes what has made the leader successful and improves upon it.
A)"second mover advantage"
B)"blue ocean strategy"
C)"strategic sweet spot"
D)"red ocean strategy"
E)"competitor myopia"

Question

Quizplus · Accepted Answer

The second mover advantage refers to the idea that a company who observes and learns from the successful strategies of the market leader can then improve upon those strategies and gain an advantage. This is a common approach used by challengers to eventually surpass the market leader.

Although It Might Seem That the Market Leader Has the Most