involves first identifying and assessing competitors and then selecting which competitors to attack or avoid.
A)Market leading
B)The marketing management process
C)Competitor analysis
D)Customer- centered analysis
E)Benchmarking

Question

Quizplus · Accepted Answer

Competitor analysis involves identifying and assessing competitors and making strategic decisions about which ones to attack or avoid in order to gain a competitive advantage. It is a crucial part of the marketing management process, which involves analyzing market opportunities, developing marketing strategies, and implementing and controlling marketing programs. Market leading refers to a company that is the leader in a particular market, and customer-centered analysis involves gathering information about customers and their needs and preferences. Benchmarking involves comparing a company's performance against that of its competitors.

Involves First Identifying and Assessing Competitors and Then Selecting Which