The Grass Is Greener is a lawn care company providing landscaping and lawn maintenance services to customers in and around Kansas City.The marketing team at The Grass Is Greener carefully tracks the moves of competing companies,watching for shifting strategies and new promotions.The marketing team is also in constant touch with customers,using surveys and other feedback methods to find out what kind of services customer value most.The Grass Is Greener is most accurately described as having a orientation.
A)leadership
B)competitor
C)market
D)product
E)customer

Question

Quizplus · Accepted Answer

The Grass Is Greener is described as having a market orientation because it focuses on understanding and responding to customer needs and preferences, as well as monitoring competitors to adapt its strategies accordingly.

The Grass Is Greener Is a Lawn Care Company Providing