Which statement does NOT accurately describe a competitive intelligence system?
A)The system creates a new brand image and marketing concept.
B)The system collects information from the field and from published data.
C)The system sends key information to relevant decision makers and responds to inquiries from managers about competitors.
D)The system checks information for validity and reliability,interprets it,and organizes it in an appropriate way.
E)The system identifies the vital types of competitive information needed and the best sources of this information.

Question

Quizplus · Accepted Answer

A competitive intelligence system is designed to collect and analyze information on competitors and market trends in order to make informed business decisions. It does not create a new brand image and marketing concept, that is the role of marketing departments or agencies.

Which Statement Does NOT Accurately Describe a Competitive Intelligence System