A company is guilty of if the company forgets latent competitors and only focuses on current competitors.
A)competitor phobia
B)competitor myopia
C)marketing myopia
D)misdirected segmentation
E)competitor synergy

Question

Quizplus · Accepted Answer

Competitor myopia refers to a situation where a company forgets latent competitors and only focuses on current competitors. This limits the company's ability to adapt to changes in the market and hampers their long-term success.

A Company Is Guilty of If the Company Forgets Latent