Michael Porter suggests four basic competitive positioning strategies that companies can follow -three winning strategies and one losing one.Which of the following are considered winning strategies?
A)overall cost leadership,differentiation,and focus
B)overall cost leadership,differentiation,and middle- of- the- roader
C)focus,differentiation,and middle- of- the- roader
D)middle- of- the- roader,focus,and overall cost leadership
E)differentiation,operational excellence,and focus

Question

Quizplus · Accepted Answer

According to Michael Porter, the winning strategies are overall cost leadership, differentiation, and focus. The losing strategy is middle-of-the-roader or stuck-in-the-middle, which means trying to pursue both cost leadership and differentiation at the same time without excelling in either. Choice A includes all three winning strategies and is therefore the best choice.

Michael Porter Suggests Four Basic Competitive Positioning Strategies That Companies