involves two- way,personal communication between salespeople and individual customers,either in person,by telephone,or through Web conferences.

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Personal selling involves direct communication between a salesperson and a customer. This can occur in person, over the phone, or through virtual means such as web conferences. Telemarketing may also involve one-on-one communication, but it typically involves scripted, high-volume phone calls to a broad audience rather than personalized communication with individual customers. Advertising, integrated marketing communication, and public relations typically involve mass communication to a broader audience rather than personalized communication with individual customers.

Involves Two- Way,personal Communication Between Salespeople and Individual Customers,either in Person,by