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ABC Advertising Agency Was Recently Hired to Create an Advertising

Question 1

Multiple Choice

ABC Advertising Agency was recently hired to create an advertising campaign for a local water park.Since the park is only open during the spring and summer months,_ plays a major role in the firm's decision about scheduling advertisements.


A) audience quality
B) audience engagement
C) media timing
D) continuity
E) media vehicles

Correct Answer:

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