Moving away from ,marketers have been shifting toward highly focused marketing,spawning a new generation of more specialized and highly targeted communications efforts.
A)direct marketing
B)push strategies
C)pull strategies
D)advertising
E)mass marketing

Question

Quizplus · Accepted Answer

Marketers are moving away from mass marketing, which targets a broad audience, towards more specialized and targeted marketing efforts that focus on specific segments of the market.

Moving Away from ,Marketers Have Been Shifting Toward Highly Focused