Companies often fail to integrate their various communications to consumers because .
A)communications often come from different parts of the company
B)personal selling and sales promotion are in direct conflict
C)they have overemphasized the concept of brand contact
D)advertising departments are reluctant to work with public relations professionals
E)historically consumers have been able to distinguish between message sources

Question

Quizplus · Accepted Answer

Communications within a company often come from different departments, such as advertising, public relations, and sales, which can lead to siloed efforts and a lack of integration.

Companies Often Fail to Integrate Their Various Communications to Consumers