Which promotional tool is most effective in building up buyers' preferences,convictions,and,most importantly,actions?
A)sales promotion
B)public relations
C)mass- market advertising
D)personal selling
E)segmented advertising

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between a salesperson and a potential buyer, which allows for personalized and tailored messaging that can effectively build up buyers' preferences, convictions, and actions. Sales promotion, public relations, and mass-market advertising are all important tools, but they may not be as effective in creating personalized and direct communication that is essential in building strong buyer preferences, convictions, and actions. Segmented advertising can also be effective, but it requires a deep understanding of the target audience and may not always result in direct communication with potential buyers.

Which Promotional Tool Is Most Effective in Building Up Buyers