In designing the message structure,marketers must decide whether to present the _ arguments first or last in a message.
A)strongest
B)emotional
C)structural
D)moral
E)scientific

Question

Quizplus · Accepted Answer

Marketers should present their strongest arguments first in a message to capture the audience's attention and interest. By leading with the most compelling points, they increase the likelihood that their message will be heard and remembered. Additionally, the use of strong arguments at the beginning may encourage the audience to continue reading or listening, even if subsequent points are less compelling.

In Designing the Message Structure,marketers Must Decide Whether to Present