Creating word- of- mouth campaigns by cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is known as .
A)stealth marketing
B)buzz marketing
C)indirect marketing
D)public relations
E)sales promotion

Question

Quizplus · Accepted Answer

This strategy is known as buzz marketing, which relies on the power of word-of-mouth to generate excitement and interest in a product or service. By targeting opinion leaders who have large social networks and are trusted by their peers, companies can create a ripple effect that amplifies their message and generates buzz around their offering. Stealth marketing is a related strategy that involves promoting a product or service without disclosing the fact that it is marketing, while indirect marketing refers to more subtle forms of communication that aim to influence buying behavior over time. Public relations and sales promotion are other forms of marketing that may be used in conjunction with buzz marketing, but they are not synonymous with this specific approach.

Creating Word- Of- Mouth Campaigns by Cultivating Opinion Leaders and Getting