Though a popular appeal,when used poorly can detract from comprehension,quickly wear out its welcome,overshadow the product,or even irritate consumers.
A) humor
B) nonpersonal communication
C) noise
D) integrated marketing
E) direct marketing
Correct Answer:
Verified
Q63: Nonpersonal communication channels include major media,,and events.
A)buzz
Q64: Any paid form of nonpersonal presentation and
Q65: Which promotional tool is described as nonpublic,immediate,customized,and
Q66: Which of the following is NOT a
Q67: A newspaper article announced that VoiceStream Wireless,the
Q69: A company's total marketing communications mix consists
Q70: Which of the following is NOT one
Q71: Which promotional mix strategy directs marketing efforts
Q72: "Buy it now" is the message of
Q73: To produce better communications consistency,a unified company
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