Which promotional tool is described as nonpublic,immediate,customized,and interactive?
A)direct marketing
B)public relations
C)segmented advertising
D)brand contacts
E)sales promotion

Question

Quizplus · Accepted Answer

Direct marketing is a promotional tool that is delivered to a specific target audience through nonpublic and customized communication channels, such as direct mail, email, or telemarketing. It allows for immediate and interactive communication between the sender and receiver, allowing for a personalized message and potential immediate response. Segmented advertising may be customized and targeted, but it is not necessarily immediate or interactive. Public relations and brand contacts focus more on building relationships with stakeholders and may not be as customized or immediate. Sales promotion may be immediate and interactive, but it is not necessarily customized to a specific target audience.

Which Promotional Tool Is Described as Nonpublic,immediate,customized,and Interactive