A newspaper article announced that VoiceStream Wireless,the nation's sixth- largest wireless carrier,was changing its name to T- Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta- Jones.Of which element of the promotion mix is this an example?
A)advertising
B)product
C)public relations
D)personal selling
E)sales promotion

Question

Quizplus · Accepted Answer

This is an example of public relations as it involves changing the name and image of the company, as well as using a celebrity spokesperson to generate publicity and enhance the company's reputation.

A Newspaper Article Announced That VoiceStream Wireless,the Nation's Sixth- Largest