Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
A)direct marketing
B)sales promotion
C)personal selling
D)advertising
E)public relations

Question

Quizplus · Accepted Answer

Public relations includes building up a positive corporate image and handling unfavorable stories and events through various communication channels such as media relations, community relations, and crisis management. The other four promotion tools do not specifically focus on managing a company's image and reputation.

Which of the Five Major Promotion Tools Includes Building Up