An ad for Maybelline age- minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1- off coupon when they try the new makeup.In terms of the communication model,which of the following would be the best way for the source to measure feedback?
A)the number of people to whom Melina Kanakaredes is an appealing spokesperson
B)the number of people who were exposed to the ad
C)the number of subscribers to Ladies' Home Journal
D)the number of people who make up the target market
E)the number of people who redeem the coupon

Question

Quizplus · Accepted Answer

The best way for the source to measure feedback would be to track the number of people who actually redeem the $1-off coupon. This would provide concrete evidence that the ad and spokesperson were effective in convincing readers to try the new makeup. The number of people exposed to the ad or the target market would provide some general information, but may not accurately reflect how well the ad resonated with its intended audience. The number of subscribers to Ladies' Home Journal also wouldn't provide direct feedback on the effectiveness of the ad, as not all subscribers may have seen the ad or been interested in the product.

An Ad for Maybelline Age- Minimizing Makeup in Ladies' Home