Tara Keegan owns Live Well,a small chain of health stores offering a variety of natural health products and related services.In order to implement integrated marketing communications,Tara has hired a marketing communications director,whose job it will be to ensure that each _ will deliver a consistent and positive message about the company.
A)brand contact
B)advertisement
C)public relations message
D)media vehicle
E)logo

Question

Quizplus · Accepted Answer

Brand contact refers to any point at which a customer may interact with a brand. In this case, Live Well's marketing communications director will need to ensure that each brand contact, whether it be through advertising, public relations messages, media vehicles, or even the logo, delivers a consistent and positive message about the company. Therefore choice A is the best answer.

Tara Keegan Owns Live Well,a Small Chain of Health Stores