PoolPak produces climate- control systems for large swimming pools.The company's customers are more concerned about service support for maintaining a system than its initial price.PoolPak may use this knowledge to become more competitive through .
A)target costing
B)a nonprice position
C)cost- plus pricing
D)value pricing
E)skimming pricing

Question

Quizplus · Accepted Answer

By focusing on providing excellent service support, PoolPak can differentiate itself from competitors and create a nonprice position. This can increase customer loyalty and make it more difficult for competitors to enter the market, ultimately making PoolPak more competitive. Target costing, cost-plus pricing, value pricing, and skimming pricing do not directly address the issue of service support and may not be as effective in creating a competitive advantage for PoolPak in this particular market.

PoolPak Produces Climate- Control Systems for Large Swimming Pools