General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment.This approach is called .
A)going- rate pricing
B)target- return pricing
C)cost- plus pricing
D)value- based pricing
E)low- price image

Question

Quizplus · Accepted Answer

Target- return pricing involves setting the price based on a desired profit margin or return on investment. GM's approach of pricing to achieve a 15 to 20 percent profit aligns with this strategy.

General Motors Prices Its Automobiles to Achieve a 15 to 20