Price is the only element in the marketing mix that produces .
A)expenses
B)revenue
C)variable costs
D)stability
E)outfixed costs

Question

Quizplus · Accepted Answer

Price is the element in the marketing mix that generates revenue for the company. It is the amount a customer pays for a product or service, and it directly impacts the company's profitability. While expenses and costs are associated with setting a price, they are not generated by price itself. Stability and outfixed costs are not relevant to the impact of price on the marketing mix.

Price Is the Only Element in the Marketing Mix That