P&G surveyed the market and identified an unserved segment of the electric toothbrush market.Using these results,P&G created Spinbrush.The unorthodox order of this marketing mix decision is an example of .
A)competition- based pricing
B)penetration pricing
C)target costing
D)value- based pricing
E)cost- plus pricing

Question

Quizplus · Accepted Answer

Target costing involves designing a product to meet a specific cost and price point, often identified by understanding the needs of a specific market segment, as P&G did with Spinbrush.

P&G Surveyed the Market and Identified an Unserved Segment of the Electric