Xbox 360 decides to add a free subscription to XBOX magazine with every game bought in an effort to differentiate its offering from PS3 games.This is an example of .
A)good- value pricing
B)add- on pricing
C)cost- based pricing
D)value- added pricing
E)product- support pricing

Question

Quizplus · Accepted Answer

This is an example of value-added pricing, as the addition of a free subscription to the XBOX magazine adds value to the overall offering of the game and makes it more attractive to consumers compared to similar offerings from competitors.

Xbox 360 Decides to Add a Free Subscription to XBOX