Which of the following is an example of consumer- generated marketing?
A)Nike's Nike Plus running Web site
B)The Lexus Covenant aimed at creating customer delight
C)MasterCard's use of "Priceless" commercials shot by customers
D)Neiman Marcus's InCircle Rewards program for its best customers
E)Toyota's presence in online communities

Question

Quizplus · Accepted Answer

MasterCard's use of "Priceless" commercials shot by customers is an example of consumer-generated marketing because it relies on customers to create content (commercials) that promote the brand. The other options are not examples of consumer-generated marketing. Nike's Nike Plus running Web site is a company-created platform for customers to track their running progress. The Lexus Covenant is a promise made by the company to provide exceptional customer service. Neiman Marcus's InCircle Rewards program is a loyalty program created by the company for its best customers. Toyota's presence in online communities is a form of social media marketing, but not necessarily consumer-generated marketing.

Which of the Following Is an Example of Consumer- Generated