A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a .
A)basic customer relationship
B)structural benefit
C)partner relationship management technique
D)frequency marketing program
E)club marketing program

Question

Quizplus · Accepted Answer

The room upgrade offered to a guest who often stays in the hotel is an example of a frequency marketing program. This is a technique aimed at encouraging customers to return and make frequent purchases. The hotel is offering the room upgrade as a reward for the guest's loyalty and continued patronage of their hotel.

A Room Upgrade Offered by a Hotel to a Guest