The set of marketing tools a firm uses to implement its marketing strategy is called the _.
A)marketing mix
B)product mix
C)marketing effort
D)TQM
E)promotion mix

Question

Quizplus · Accepted Answer

The marketing mix refers to the set of tools or tactics that a business utilizes to promote and sell its products or services to its target audience. These tools include product, price, promotion, and place (distribution).

The Set of Marketing Tools a Firm Uses to Implement