A(n)is some combination of products,services,information,or experiences offered to consumers to satisfy a need or want.
A)market offering
B)value proposition
C)need proposition
D)evoked set
E)demand satisfaction

Question

Quizplus · Accepted Answer

A market offering refers to any combination of products, services, information or experiences offered to a market to satisfy a need or want. It is the total bundle of satisfaction that the customer receives when they purchase a product or service. A value proposition and need proposition are specific types of market offerings. An evoked set refers to the group of brands that a consumer considers when making a purchasing decision. Demand satisfaction is the result of a consumer's need or want being satisfied by a market offering.

A(n)is Some Combination of Products,services,information,or Experiences Offered to Consumers to Satisfy