Customers can be classified into four relationship groups,according to their profitability and projected loyalty.Which type of customers have the highest profit potential and strong loyalty?
A)butterflies
B)big fish
C)strangers
D)true friends
E)barnacles

Question

Quizplus · Accepted Answer

True friends are customers who have both high profitability and strong loyalty. They are the most valuable type of customers to a business as they generate significant profits and are likely to continue doing business with the company in the long term.

Customers Can Be Classified into Four Relationship Groups,according to Their