Which of the following reflects the marketing concept philosophy?
A)"We don't have a marketing department;we have a customer department."
B)"When it's profits versus customers' needs,profits will always win out."
C)"We build them so you can buy them."
D)"We're in the business of making and selling superior products."
E)"You won't find a better deal anywhere."

Question

Quizplus · Accepted Answer

The marketing concept philosophy is oriented towards satisfying customers' needs and wants, so having a "customer department" instead of a marketing department reflects this approach. Option D also comes close, but it focuses more on the company's product quality instead of the customers' needs. Options B and C prioritize profits over customers, which is not aligned with the marketing concept philosophy. Option E concentrates on a better deal instead of customer needs.

Which of the Following Reflects the Marketing Concept Philosophy