Sally purchased Brand X lotion.In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion,Sally was measuring her level of _ .
A)customer equity
B)customer satisfaction
C)customer lifetime value
D)share of customer
E)demand

Question

Quizplus · Accepted Answer

Sally's comparison of her perception of the lotion to her expectations pertains to her satisfaction with the product. Customer satisfaction refers to the level of pleasure or disappointment that customers feel with a product or service after they have made a purchase.

Sally Purchased Brand X Lotion