The product concept says that a company should do which of the following?
A)make promoting products the top priority
B)focus on making continuous product improvements
C)market only those products with high customer appeal
D)improve marketing of its best products
E)focus on the target market and make products that meet those customers' demands

Question

Quizplus · Accepted Answer

The product concept emphasizes the importance of continuous product improvements and innovations to attract customers, assuming that consumers will favor products that offer the most quality, performance, and features.

The Product Concept Says That a Company Should Do Which