Kao Corp. ,which makes Ban deodorant,invited teenage girls to make an ad that would encourage other girls to buy the product.This program is an example of .
A)the selling orientation
B)the production concept
C)partner relationship management
D)societal marketing
E)consumer- generated content

Question

Quizplus · Accepted Answer

This program is an example of consumer-generated content, where Kao Corp. has invited teenage girls to create ads to promote their product, Ban deodorant. It is a way of engaging consumers in the marketing process and allowing them to create content that speaks to their peers.

Kao Corp ,Which Makes Ban Deodorant,invited Teenage Girls to Make an an Ad