Customer- perceived value is determined by a customer's of the benefits and costs of a market offering relative to those of competing offers.
A)personal assessment
B)objective evaluation
C)emotional understanding
D)rational expectations
E)accurate assessment

Question

Quizplus · Accepted Answer

Customer-perceived value is a subjective assessment that reflects a customer's personal evaluation of the benefits and costs of a market offering compared to those of competing products or services. It is based on individual preferences, needs, and experiences, and may vary depending on the customer's context and situation. Therefore, it is a personal assessment rather than an objective evaluation, emotional understanding, rational expectation, or accurate assessment.

Customer- Perceived Value Is Determined by a Customer's of the Benefits