An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of .
A)market segments
B)marketing mixes
C)value propositions
D)marketing intermediaries
E)mass markets

Question

Quizplus · Accepted Answer

The three distinct groups identified by the organic farmer are market segments, which refers to groups of consumers who have similar needs or characteristics and can be targeted by a company's marketing efforts.

An Organic Farmer Has Identified Three Distinct Groups Who Might