The societal marketing concept seeks to establish a balance between consumer short- run wants and consumer .
A)short- run costs and profits
B)immediate health
C)short- run ethics
D)value propositions
E)long- run welfare

Question

Quizplus · Accepted Answer

The societal marketing concept is about fulfilling the needs and wants of consumers while also taking into consideration the long-term impact on society and the environment. Therefore, the balance sought by the societal marketing concept is between consumer short-run wants and long-run welfare.

The Societal Marketing Concept Seeks to Establish a Balance Between