According to the authors of your text,the concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
A)retailing
B)production
C)marketing
D)product
E)societal marketing

Question

Quizplus · Accepted Answer

The concept being referred to is the marketing concept, which focuses on understanding and satisfying the needs and wants of customers through a "sense and respond" philosophy. This is in contrast to the production concept, which focuses on maximizing production efficiency, or the retailing concept, which focuses on aggressive selling and advertising. The product concept focuses on creating high-quality products, while societal marketing focuses on balancing customer needs with societal and environmental needs.

According to the Authors of Your Text,the Concept Is a "Sense