Railroads were once operated based on the thinking that users wanted trains rather than transportation,overlooking the challenge of other modes of transportation.This reflects the concept.
A)societal marketing
B)selling
C)marketing
D)product
E)production

Question

Quizplus · Accepted Answer

The concept of selling and production focus on solely selling products or producing products without considering customer needs and wants. Societal marketing focuses on promoting products that benefit society and the environment, while marketing focuses on understanding and satisfying customer needs and wants. The given statement reflects the concept of product, where the company only focuses on providing trains rather than fulfilling the transportation needs and wants of the customers.

Railroads Were Once Operated Based on the Thinking That Users