The final step in the marketing process is .
A)designing a customer- driven marketing strategy
B)creating customer lifetime value
C)capturing value from customers
D)understanding the marketplace
E)creating customer loyalty

Question

Quizplus · Accepted Answer

The final step in the marketing process is capturing value from customers, which involves creating a profitable exchange relationship with customers by offering them products or services that meet their needs and providing them with a superior customer experience. This step is where companies aim to generate revenue and maximize profits by receiving payment and building long-term relationships with their customers.

The Final Step in the Marketing Process Is